Leonie Roy
Graphic Designer & Creative Artist
Creative graphic designer passionate about visual storytelling, illustration, branding, and creating unique visual experiences.
Skills & Tools
- Branding & Visual IdentityBranding & Visual Identity
- Logo DesignLogo Design
- TypographyTypography
- Editorial DesignEditorial Design
- Layout & CompositionLayout & Composition
- Packaging DesignPackaging Design
- Print DesignPrint Design
- Poster & Promotional DesignPoster & Promotional Design
- Social Media DesignSocial Media Design
- Digital IllustrationDigital Illustration
- Character DesignCharacter Design
- Web DesignWeb Design
- UI DesignUI Design
- UX / User ExperienceUX / User Experience
- HTML & CSSHTML & CSS
- Creative DirectionCreative Direction
- Content CreationContent Creation
- Merchandise DesignMerchandise Design
- AdobeAdobe
- CanvaCanva
About Me
Hi! I’m Léonie, a graphic designer and creative artist based in Montréal, Québec. I love bringing ideas to life through graphic design, illustration, branding, and visual storytelling.
My creative work is often inspired by my love for Japanese pop culture, fashion, idols, and cute and playful aesthetics. Alongside graphic design, I also enjoy sewing, creating costumes and handmade pieces, and working on personal projects that allow me to explore different forms of creativity.
I’m always looking to learn, experiment, and take on new creative challenges. Whether I’m designing a visual identity, creating illustrations, or developing a project from scratch, I love making things that feel thoughtful, expressive, and uniquely their own.
Selected Work
Active Website
A web platform dedicated to discovering and connecting with the international idol community. I designed and developed the project from concept to implementation, creating its visual identity, user interface, database-driven profile system, galleries, and interactive features. This project combines my skills in graphic design, UI/UX, web development, and creative direction.
Fluffy Party
A complete visual identity and creative project developed for Fluffy Party, a J-pop inspired idol group. I created and managed the group's visual direction across social media, promotional materials, merchandise, event graphics, member identities, and other digital content. The project combines branding, graphic design, illustration, content creation, and creative direction while maintaining a cohesive and playful visual identity.
Dove Packaging Design
An academic packaging design project developed for Dove. I explored the visual identity of the brand and created a packaging concept from the initial design through to the final print-ready layout. The project focused on typography, composition, branding, dieline preparation, and physical product presentation.
Etsy Design Commission
A freelance design commission created for an Etsy client. I developed custom visual artwork based on the client's requirements, translating their ideas into a finished design prepared for use on a physical product. The project involved interpreting a creative brief, developing the artwork, communicating with the client, and preparing the final deliverables.
T-Shirt Illustration Designs
An academic illustration project exploring a series of designs intended for printed T-shirts. I developed multiple illustration concepts and explored different compositions, styles, and visual treatments before selecting the final designs. The project focused on illustration, composition, color, and adapting artwork for apparel printing.
Book Cover & Typography
An academic editorial design project focused on creating a book cover through typography and visual composition. I explored typefaces, hierarchy, spacing, and layout to create a cover that communicates the tone and identity of the book while remaining visually engaging and readable.
Illustration & Personal Artwork
A selection of personal illustration work exploring character design, visual storytelling, color, and different artistic styles. These pieces allow me to experiment with new techniques and develop my personal visual language outside of client and academic projects.
